Design Brief
Creating a brand guidelines manual for this brand, I ensured that every aspect of the brand’s identity was defined and consistent across all platforms. This included establishing clear usage rules for logos, color schemes, typography, and imagery to maintain a cohesive and professional brand presence. To advertise their campaign, I developed advertising material, a website, and merchandise for their storefront.
I designed advertising materials such as a poster and billboard, and developed a brand specific language that encourages and empowers women. In addition, I developed apparel that aligns with the brand's visual identity and developed a pattern for use on items in store.
