Design Brief
To further advertise Oceana and their purpose to help marine life, I designed a stationery set using linoleum art and watercolor as my medium. I decided to design and develop a stationery set because notecards are an accessible way to share information and raise awareness. In addition, I developed a social media campaign that spreads awareness of the issues occurring now.
First, I sketched out drawings of the marine animals and traced them onto sketch paper. I then transferred the drawings onto the rubber carving material where I meticulously carved out the drawing into a stamp. Afterwords, I used black ink and stamped my design on sheets of paper to choose the best stamp. I then photographed and image traced the stamp in Adobe Photoshop and placed my final design into Adobe InDesign.
Social Media Campaign
To further Oceana’s mission, I developed a social media campaign focused on promoting sustainable practices and raising awareness about marine preservation. The campaign uses compelling visuals to highlight the importance of protecting our oceans.
